Guide to Registering Domain Names
a domain name for your site can be tricky. There are many factors
that should be considered and with the huge popularity of the Internet
all too often your ideal domain has already been registered. The
following information will help you in choose a domain name that
will work for you ...
Obviously your domain name should be relevant to your company name
or activity. For example, if a company called 'Salex Joinery' would
probably register www.salexjoinery.co.uk. This is a good choice
because it matches their company name and it includes a keyword
which describes the company activity. However, some web sites have
a completely unrelated but very short domain name. For example www.egg.com
for the internet based credit card company. If you are planning
to set-up a company, it is sometimes better to find the ideal domain
name and then make your company name match the domain rather than
the other traditional way round.
Once you have a web site set-up you will want to get it listed in
the search engines. Search Engines work using keywords. If a user
types in a keyword like 'joinery' the search engines will rate all
the relevant web sites and order them by what the search engine
considers to be the most relevant first. If the search engine finds
that keyword in your domain name then it will consider your site
to be very relevant and hopefully put your site towards the top
of the results.
If your domain name doesn't have any keywords in it then you might
want to consider registering an additional domain for instance www.woodworkingandjoinery.co.uk.
This is called a generic domain name. You can then set-up a 'Gateway
Page' which is a web page containing keywords and a description
that will help your site gain a higher position in the search engines.
This Gateway Page can then be linked to your main web site. Generic
domains can be an extremely effective way to get visitors to your
web site, but must be managed carefully. HavNet provide a web site
promotion service that takes care of all the details for you.
You domain name should be kept as simple a possible. If possible
avoid the use of hyphens. Although they make your domain name more
readable when printed, people often forget to put them in and therefore
won't find your site. If you have to use hyphens then we recommend
that you also register the same domain without hyphens to minimise
the chance of mistakes. We can link any number of domains to your
web site. We do this free of charge - all you need to do is register
the domain through us at our standard rate. If you can, keep the
domain fairly short. Imagine that you are telling someone your web
site address over the telephone. The shorter and simpler it is the
less chance they will get it wrong and the more chance they will